University of Iowa

Business: Marketing Institute

Marketing students visit Mason City's North End neighborhood

Branding Mason City's North End Business District

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Maquoketa Branding and Marketing

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...

Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These...

Branding of Muscatine

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Muscatine’s leaders and businesses indicated...
Washington Iowa Clock Tower

Community Branding

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Students created a contemporary Activities Guide that provides information on community events, where to eat and visit...