Washington (2013-2014)


Thirty minutes south of Iowa City, Washington, a town of 8,000, has invested significantly in its community and infrastructure over the last 10 years. A beautiful downtown square complete with new streetscapes and a LEED-certified public library illustrate the vibrancy of the community. Washington began to build upon these improvements through partnering with the IISC to enhance the city's marketing, tourism efforts, and land development.

Washington (2013-2014) Projects


Paws and More Logo

Animal Shelter Public Relations & Fundraising Campaign

Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter's fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter's past...
Washington Iowa Clock Tower

Community Branding

Marketing students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and...

Hotel/Motel Tax Strategic Communications

Washington, Iowa is currently one of the only communities in Iowa without a hotel/motel tax. Funds generated by the tax will help put the community on the map, making it more competitive Iowa destination. Journalism students in the Strategic...

Regional Stormwater Control

The City of Washington desired a comprehensive approach to stormwater management that blended facilities into the built environment and increased the amenity value of the surrounding land. The, then, adopted Comprehensive Plan stated, “As Washington...

Washington Free Public Library Mural Painting

Through a partnership with Arts Share , Erin Rappleye, a University of Iowa Masters of Fine Arts graduate student, designed a 2-story mural for the Washington Public Library as part of an effort to provide public art in the alleyway and enhance...

Wellness Park

In 2012, the City of Washington adopted a Comprehensive Plan developed by RDG Planning and Design, Inc. The plan calls for the location of a “wellness park” that would provide space for organized rec-reation such as baseball, softball, soccer...