Health Campaign Promoting Community-Building with MOAIs for the Blue Zones Project™

Academic Year 
2013-2014
College/Department 
College of Public Health
Project Partner 
Led by 

Graduate students in the College of Public Health worked with the Cedar Rapids Blue Zones Project™ staff to enhance engagement with the Blue Zones Project™ among target demographics in Cedar Rapids. In particular, students worked to target high school students, aging populations, and faith-based organizations around particular Blue Zones Project™ initiatives like walking MOAIs (groups of individuals forming social circles to support healthy behaviors) and cooking MOAIs. Students conducted focus groups with target populations and developed new communication tools and campaigns for the Blue Zones Project™ staff to use in their work. Please see below for final presentations from the course.