Marketing Food Waste Prevention

Academic Year 
2015-2016
College/Department 
Tippie College of Business - Department of Marketing
Project Partner 

Overview

Food waste reduction is an important component of sustainability that many local Iowa City businesses are already achieving through composting and recycling strategies. Public support of such practices and the businesses who engage them can contribute to both the local economy and sustainability success.

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts.

Deliverables

Press release and window clings for businesses to advertise their composting practices.