University of Iowa

Business: Marketing

Marketing Food Waste Prevention

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts. Food waste reduction is an important component of...

Marketing the Upper Iowa River for Sustainable Use

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations...