The University of Iowa

Business: Marketing

Maquoketa River- Jackson County Source: Photo Voice, Maquoketa River Watershed Stories

Maquoketa River WMA Sustainability Marketing

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority. The Maquoketa River...
Sabula logo design

Sabula Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula. Sabula’s name came from the Latin term for sandy soil, sabulum. It is the only...
Preston logo design

Preston Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston. City of Preston officials requested assistance in updating their town's...
Marketing students visit Jackson County

Bellevue Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. City of Bellevue officials requested assistance in updating their town's...
Photo of undeveloped cul-de-sac with Preston logo and Harvest Heights logo

Preston Harvest Heights Subdivision Marketing Plan

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. The City of Preston developed a new subdivision...
West Delaware School District logo

West Delaware Community School District Marketing & Branding

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district. The West Delaware...
Webster City, Iowa

Boone Forks Regional Marketing Plan

Students from the Tippie College of Business Marketing Institute developed branding and marketing strategies for the Boone Forks region, consisting of Boone, Hamilton, and Webster Counties, which is one of Iowa's four Parks to People regions. Three...