Business: Marketing

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Dubuque - Electric Bicycle and Scooter Share Program Market Analysis

Published
Tuesday, August 8, 2023
Academic year
2023-2024
Partner

The City of Dubuque wants to diversity its transportation system and provide more environmentally-friendly and cost-effective options to residents and visitors. It asked students in a marketing class to review the pros and cons of an electric bike and/or scooter share program.

A word bubble of colorful, positive words.

Grow Clinton Marketing and Strategic Communications

Published
Wednesday, August 24, 2022
Academic year
2022-2023
Partner

Marketing Institute students from the College of Business worked with local officials to develop a fresh marketing communication plan to attract new residents, visitors, and businesses to the area. They surveyed more than 1,000 individuals regarding their perceptions of Clinton, gathered information about young professionals areas of employment interest and favorite pastimes, and reviewed current websites and social media.

Maquoketa River- Jackson County

Maquoketa River WMA Sustainability Marketing

Published
Friday, January 7, 2022
Academic year
2021-2022

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority.

Sabula logo design

Sabula Marketing and Branding

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula.

Preston logo design

Preston Marketing and Branding

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston.

Marketing students visit Jackson County

Bellevue Marketing and Branding

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. 

Preston Harvest Heights Subdivision Marketing Plan

Preston Harvest Heights Subdivision Marketing Plan

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. 

West Delaware School District logo

West Delaware Community School District Marketing & Branding

Published
Thursday, February 25, 2021
Academic year
2020-2021
Partner

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district.

The West Delaware County Community School District (West Delaware CCSD) is based in Manchester, Iowa and serves the communities of Dundee, Greeley, Manchester, Masonville, and Ryan. The district operates three schools, all in Manchester.

WPL

Waterloo Public Library Marketing Campaign to Promote Business Services

Published
Thursday, February 25, 2021
Academic year
2020-2021
Partner

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. 

As part of its 2020-2025 Strategic Plan, the Waterloo Public Library wanted to increase its outreach to the business community, especially start-ups and small businesses. Library staff sought assistance from marketing students to help local businesses view the library as more than a place to checkout books, but rather as an extension of their organizations.  

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Dubuque- Advertising Campaign to Promote Outdoor Recreation in Dubuque

Published
Friday, February 7, 2020
Academic year
2018-2019
Partner

Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area's growing trail infrastructure. 

Webster City, Iowa

Boone Forks Regional Marketing Plan

Published
Friday, February 7, 2020
Academic year
2018-2019
Partner

Students from the Tippie College of Business Marketing Institute developed branding and marketing strategies for the Boone Forks region, consisting of Boone, Hamilton, and Webster Counties, which is one of Iowa's four Parks to People regions.

Three years ago, Hamilton, Boone, and Webster Counties received funding from Iowa’s Parks Foundation to develop a master plan as a region focused on achieving economic, social and natural resources balance and improvements.

SE IA development center presentation

Keokuk - Southeast Iowa Development Center Marketing Recommendations

Published
Friday, December 27, 2019
Academic year
2019-2020
Partner

Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies.