Business: Marketing

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Grow Clinton Regional Marketing Strategy

Grow Clinton was established following the March 31, 2022 merger of the Clinton Regional Development Corporation (CRDC) and the Clinton Area Chamber of Commerce (CACC). The mission of Grow Clinton is to promote business growth, build community, and advocate for the sustainable economic success of the Greater Clinton, IA region.

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Maquoketa River- Jackson County

Maquoketa River WMA Sustainability Marketing

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority.

Sabula logo design

Sabula Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula.

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Preston logo design

Preston Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston.

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Marketing students visit Jackson County

Bellevue Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. 

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Preston Harvest Heights Subdivision Marketing Plan

Preston Harvest Heights Subdivision Marketing Plan

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. 

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West Delaware School District logo

West Delaware Community School District Marketing & Branding

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district.

The West Delaware County Community School District (West Delaware CCSD) is based in Manchester, Iowa and serves the communities of Dundee, Greeley, Manchester, Masonville, and Ryan. The district operates three schools, all in Manchester.

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WPL

Waterloo Public Library Marketing Campaign to Promote Business Services

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. 

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Dubuque- Advertising Campaign to Promote Outdoor Recreation in Dubuque

Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area's growing trail infrastructure. 

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Webster City, Iowa

Boone Forks Regional Marketing Plan

Students from the Tippie College of Business Marketing Institute developed branding and marketing strategies for the Boone Forks region, consisting of Boone, Hamilton, and Webster Counties, which is one of Iowa's four Parks to People regions.

Three years ago, Hamilton, Boone, and Webster Counties received funding from Iowa’s Parks Foundation to develop a master plan as a region focused on achieving economic, social and natural resources balance and improvements.

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SE IA development center presentation

Keokuk - Southeast Iowa Development Center Marketing Recommendations

Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies. 

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Proposed Logo

Lee County Conservation and Foundation Marketing & Branding

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Lee County Conservation and its partner organization Three Rivers Conservation Foundation, with a goal of modernizing the images of the organizations and reflecting the core values of Education, Engagement, and Environment. 

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