Preston Harvest Heights Subdivision Marketing Plan
Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights.
The City of Preston developed a new subdivision and was seeking marketing materials to promote the sale of these lots. As part of the final project, two students visited with Preston officials to develop marketing materials and planned a ribbon cutting event during Preston's Winter Festival. Leading up to the event, the team created posters, flyers, informational packets, letter heads, and other marketing materials for the promotion of Harvest Heights lot sales.