Marketing & Branding

Courses from two University of Iowa departments - the Department of Theatre Arts and The School of Planning & Public Affairs - merged to explore the role of arts & culture in community and economic development, with a focus on economic...

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district. The West Delaware...

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. As part of its 2020-2025 Strategic Plan, the Waterloo Public...

As part of their graduate capstone project, Sports & Recreation students collaborated with students in the School of Urban and Regional Planning to assist in the creation of a promotion and branding guide for Webster City Parks & Recreation...

As part of the ICIGO student organization within the Department of Geographical and Sustainability Sciences, students examined wayfinding placement in Webster City, Iowa. They used Geographic Information Systems (GIS) tools to identify and recommend...

Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies. In 2016...

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown...

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various...

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...