Marketing & Branding

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown...

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various...

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...

Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents. The Siouxland...

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to...

Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new...

Students in the Entrepreneurial Management Institute explored, researched, and produced recommendations on ways that the Economic Development group could effectively market their programs throughout the county, create and maintain communication and...

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations...

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These...