University of Iowa

Marketing & Branding

Marketing & Branding
Marketing students visit Mason City's North End neighborhood

Branding Mason City's North End Business District

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Maquoketa Art Experience Marketing

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown...

Mason City Public Transit Ridership Campaign

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various...

Maquoketa Branding and Marketing

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...

Branding SIMPCO

Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents. The Siouxland...

Bike and Pedestrian Marketing Plan

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to...

Marketing Economic Development

Students in the Entrepreneurial Management Institute explored, researched, and produced recommendations on ways that the Economic Development group could effectively market their programs throughout the county, create and maintain communication and...

Marketing the Upper Iowa River for Sustainable Use

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations...

Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These...