The University of Iowa

Marketing & Branding

Marketing & Branding

Grow Clinton Regional Marketing Strategy

Grow Clinton was established following the March 31, 2022 merger of the Clinton Regional Development Corporation (CRDC) and the Clinton Area Chamber of Commerce (CACC). The mission of Grow Clinton is to promote business growth, build community, and...
Maquoketa River- Jackson County Source: Photo Voice, Maquoketa River Watershed Stories

Maquoketa River WMA Sustainability Marketing

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority. The Maquoketa River...
Sabula logo design

Sabula Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula. Sabula’s name came from the Latin term for sandy soil, sabulum. It is the only...
Innovate 120 Logo

Innovate 120 - Sustainability and Marketing

Student teams in two Tippie College of Business courses, Marketing and Sustainability and Business Consulting developed marketing strategies to build broad community awareness of Innovate 120, a new innovation hub located in Maquoketa and serving...
Preston logo design

Preston Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston. City of Preston officials requested assistance in updating their town's...
Marketing students visit Jackson County

Bellevue Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. City of Bellevue officials requested assistance in updating their town's...
Photo of undeveloped cul-de-sac with Preston logo and Harvest Heights logo

Preston Harvest Heights Subdivision Marketing Plan

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. The City of Preston developed a new subdivision...
West Delaware School District logo

West Delaware Community School District Marketing & Branding

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district. The West Delaware...