Marketing & Branding

A river with a small lighthouse and a bridge.

Tippie Students Help Make Iowa Cities Better Places to Live

Thursday, January 26, 2023
Students from the Tippie College of Business' Marketing Institute provide consulting services to IISC partner communities, including Clinton.
A word bubble of colorful, positive words.

Grow Clinton Marketing and Strategic Communications

Published
Wednesday, August 24, 2022
Academic year
2022-2023
Partner

Marketing Institute students from the College of Business worked with local officials to develop a fresh marketing communication plan to attract new residents, visitors, and businesses to the area. They surveyed more than 1,000 individuals regarding their perceptions of Clinton, gathered information about young professionals areas of employment interest and favorite pastimes, and reviewed current websites and social media.

Maquoketa River- Jackson County

Maquoketa River WMA Sustainability Marketing

Published
Friday, January 7, 2022
Academic year
2021-2022

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority.

Sabula logo design

Sabula Marketing and Branding

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula.

photo-innovate_120.jpg

Innovate 120 - Sustainability and Marketing

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Student teams in two Tippie College of Business courses, Marketing and Sustainability and Business Consulting developed marketing strategies to build broad community awareness of Innovate 120, a new innovation hub located in Maquoketa and serving the broad eastern Iowa region.  

Preston logo design

Preston Marketing and Branding

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston.

Marketing students visit Jackson County

Bellevue Marketing and Branding

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. 

Preston Harvest Heights Subdivision Marketing Plan

Preston Harvest Heights Subdivision Marketing Plan

Published
Thursday, January 6, 2022
Academic year
2021-2022
Partner

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. 

Raina Harmon

Advancing Economic Inclusion and Black Entrepreneurship in Iowa City

Published
Tuesday, September 14, 2021
Academic year
2020-2021
Partner

Courses from two University of Iowa departments - the Department of Theatre Arts and The School of Planning & Public Affairs - merged to explore the role of arts & culture in community and economic development, with a focus on economic inclusion and Black advancement in Iowa City.  

West Delaware School District logo

West Delaware Community School District Marketing & Branding

Published
Thursday, February 25, 2021
Academic year
2020-2021
Partner

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district.

The West Delaware County Community School District (West Delaware CCSD) is based in Manchester, Iowa and serves the communities of Dundee, Greeley, Manchester, Masonville, and Ryan. The district operates three schools, all in Manchester.

WPL

Waterloo Public Library Marketing Campaign to Promote Business Services

Published
Thursday, February 25, 2021
Academic year
2020-2021
Partner

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. 

As part of its 2020-2025 Strategic Plan, the Waterloo Public Library wanted to increase its outreach to the business community, especially start-ups and small businesses. Library staff sought assistance from marketing students to help local businesses view the library as more than a place to checkout books, but rather as an extension of their organizations.  

Webster City bike tour

Webster City Recreation Promotion and Branding

Published
Friday, December 27, 2019
Academic year
2018-2019
Partner

As part of their graduate capstone project, Sports & Recreation students collaborated with students in the School of Urban and Regional Planning to assist in the creation of a promotion and branding guide for Webster City Parks & Recreation Department.