University of Iowa

Marketing & Branding

Marketing & Branding
Webster City bike tour

Webster City Recreation Promotion and Branding

As part of their graduate capstone project, Sports & Recreation students collaborated with students in the School of Urban and Regional Planning to assist in the creation of a promotion and branding guide for Webster City Parks & Recreation...

Webster City GIS Wayfinding

As part of the ICIGO student organization within the Department of Geographical and Sustainability Sciences, students examined wayfinding placement in Webster City, Iowa. They used Geographic Information Systems (GIS) tools to identify and recommend...
Marketing students visit Mason City's North End neighborhood

Branding Mason City's North End Business District

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Maquoketa Art Experience Marketing

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown...

Mason City Public Transit Ridership Campaign

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various...

Maquoketa Branding and Marketing

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...

Branding SIMPCO

Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents. The Siouxland...

Bike and Pedestrian Marketing Plan

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to...