Marketing & Branding

As part of their graduate capstone project, Sports & Recreation students collaborated with students in the School of Urban and Regional Planning to assist in the creation of a promotion and branding guide for Webster City Parks & Recreation...

As part of the ICIGO student organization within the Department of Geographical and Sustainability Sciences, students examined wayfinding placement in Webster City, Iowa. They used Geographic Information Systems (GIS) tools to identify and recommend...

Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies. In 2016...

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown...

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various...

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...

Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents. The Siouxland...

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to...

Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new...