Marketing & Branding

A river with a small lighthouse and a bridge.

Tippie Students Help Make Iowa Cities Better Places to Live

Students from the Tippie College of Business' Marketing Institute provide consulting services to IISC partner communities, including Clinton.
grow_clinton.png

Grow Clinton Regional Marketing Strategy

Grow Clinton was established following the March 31, 2022 merger of the Clinton Regional Development Corporation (CRDC) and the Clinton Area Chamber of Commerce (CACC). The mission of Grow Clinton is to promote business growth, build community, and advocate for the sustainable economic success of the Greater Clinton, IA region.

Partner
Maquoketa River- Jackson County

Maquoketa River WMA Sustainability Marketing

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority.

Sabula logo design

Sabula Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula.

Partner
photo-innovate_120.jpg

Innovate 120 - Sustainability and Marketing

Student teams in two Tippie College of Business courses, Marketing and Sustainability and Business Consulting developed marketing strategies to build broad community awareness of Innovate 120, a new innovation hub located in Maquoketa and serving the broad eastern Iowa region.  

Partner
Preston logo design

Preston Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston.

Partner
Marketing students visit Jackson County

Bellevue Marketing and Branding

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. 

Partner
Preston Harvest Heights Subdivision Marketing Plan

Preston Harvest Heights Subdivision Marketing Plan

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. 

Partner
Raina Harmon

Advancing Economic Inclusion and Black Entrepreneurship in Iowa City

Courses from two University of Iowa departments - the Department of Theatre Arts and The School of Planning & Public Affairs - merged to explore the role of arts & culture in community and economic development, with a focus on economic inclusion and Black advancement in Iowa City.  

Partner
West Delaware School District logo

West Delaware Community School District Marketing & Branding

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district.

The West Delaware County Community School District (West Delaware CCSD) is based in Manchester, Iowa and serves the communities of Dundee, Greeley, Manchester, Masonville, and Ryan. The district operates three schools, all in Manchester.

Partner
WPL

Waterloo Public Library Marketing Campaign to Promote Business Services

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. 

Partner
Webster City bike tour

Webster City Recreation Promotion and Branding

As part of their graduate capstone project, Sports & Recreation students collaborated with students in the School of Urban and Regional Planning to assist in the creation of a promotion and branding guide for Webster City Parks & Recreation Department.

Partner