Marketing & Branding

Grow Clinton was established following the March 31, 2022 merger of the Clinton Regional Development Corporation (CRDC) and the Clinton Area Chamber of Commerce (CACC). The mission of Grow Clinton is to promote business growth, build community, and...

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority. The Maquoketa River...

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula. Sabula’s name came from the Latin term for sandy soil, sabulum. It is the only...

Student teams in two Tippie College of Business courses, Marketing and Sustainability and Business Consulting developed marketing strategies to build broad community awareness of Innovate 120, a new innovation hub located in Maquoketa and serving...

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston. City of Preston officials requested assistance in updating their town's...

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. City of Bellevue officials requested assistance in updating their town's...

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. The City of Preston developed a new subdivision...

Courses from two University of Iowa departments - the Department of Theatre Arts and The School of Planning & Public Affairs - merged to explore the role of arts & culture in community and economic development, with a focus on economic...

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district. The West Delaware...

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. As part of its 2020-2025 Strategic Plan, the Waterloo Public...