The University of Iowa

Marketing & Branding

Marketing & Branding
Maquoketa River- Jackson County Source: Photo Voice, Maquoketa River Watershed Stories

Maquoketa River WMA Sustainability Marketing

Students enrolled in the Tippie College of Business course Marketing and Sustainability will work in teams to develop a marketing and communications campaign for the Maquoketa River Watershed Management Authority. The Maquoketa River Watershed is...
Aerial photo of Sabula, Iowa

Sabula Marketing and Branding

Student teams in the Tippie College of Business Marketing Institute will compete against each other to develop new branding for the City of Sabula. Sabula’s name came from the Latin term for sandy soil, sabulum. It is the only town in Iowa located...
Innovate 120 Logo

Innovate 120 - Sustainability and Marketing

Student teams in the Tippie College of Business Course, Marketing and Sustainability, will develop marketing and communications campaigns that will build broad community awareness of Innovate 120. The campaign will target small, growing companies...
City of Preston Downtown photo

Preston Marketing and Branding

Student teams in the Tippie College of Business Marketing Institute will compete against each other to develop new branding for the City of Preston. Preston was established in 1870 and named for Colonel Preston, who was affiliated with the railroad...
Picture of City of Bellevue next to the river

Bellevue Marketing and Branding

Student teams in the Tippie College of Business Marketing Institute will compete against each other to develop new branding for the City of Bellevue. Bellevue was established by an act of Congress in 1836. The town was first called, “Bell’s View”...
Photo of undeveloped cul-de-sac with Preston logo and Harvest Heights logo

Preston Harvest Heights Subdivision Marketing Plan

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. The City of Preston developed a new subdivision...
West Delaware School District logo

West Delaware Community School District Marketing & Branding

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district. The West Delaware...
Webster City bike tour

Webster City Recreation Promotion and Branding

As part of their graduate capstone project, Sports & Recreation students collaborated with students in the School of Urban and Regional Planning to assist in the creation of a promotion and branding guide for Webster City Parks & Recreation...