As part of the ICIGO student organization within the Department of Geographical and Sustainability Sciences, students examined wayfinding placement in Webster City, Iowa. They used Geographic Information Systems (GIS) tools to identify and recommend placement locations for signage within the city. 

Webster City requested assistance with several GIS projects. The students updated and maintained easement and land records, as well as examined the overall use of GIS within Webster City to determine best practices. 

Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies. 

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. 

Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa.

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various communications platforms to reach target audiences.

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa.

Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents.

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health Department and the City of Sioux City can use to spread this message to the public.

Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new friends group for protecting these lands.

Students in the Entrepreneurial Management Institute explored, researched, and produced recommendations on ways that the Economic Development group could effectively market their programs throughout the county, create and maintain communication and public relations with smaller communities, and increase usage of the group’s resources for recruiting new businesses and retaining existing businesses.

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way.

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public.