The University of Iowa

Marketing & Branding

Marketing & Branding

Marketing the Upper Iowa River for Sustainable Use

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations...
Sustainable Sioux City logo

Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These...
Muscatine Branding

Branding of Muscatine

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Muscatine’s leaders and businesses indicated...
Washington Iowa Clock Tower

Community Branding

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Students created a contemporary Activities Guide that provides information on community events, where to eat and visit...
Sustainable Iowa City logo

Strategic Communication Campaign for Marketing Sustainability

Undergraduate students created three strategic communication plans for the City of Iowa City. The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns...

Internal and Local Marketing of Sustainable Behavior

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a...