Mass communication students enrolled in "Philanthropy Communication in a Digital World" worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce.

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination.

Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also helped create a brand identity for Washington, creating a tag line for the community, “Discover a Classic,” and a Brand Standards Guide for the Chamber of Commerce to use when creating new materials.

Undergraduate students created three strategic communication plans for the City of Iowa City.

The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns is directed towards a different audience and includes different promotional materials, also developed by the students. Each campaign outlines branded marketing materials, website mockups, costs, timelines and more.

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.