Students in a Tippie College of Business marketing consulting course conducted a market analysis and environmental scan to help the City of Dubuque explore the possibility of an e-bike or scooter sharing program. 

The City of Dubuque wants to diversity its transportation system and provide more environmentally-friendly and cost-effective options to residents and visitors. A leader in sustainability, Dubuque wanted to learn more about these forms of micro-mobility as alternatives to cars.

Marketing Institute students from the College of Business worked with local officials to develop a fresh marketing communication plan to attract new residents, visitors, and businesses to the area. They surveyed more than 1,000 individuals regarding their perceptions of Clinton, gathered information about young professionals areas of employment interest and favorite pastimes, and reviewed current websites and social media.

Students enrolled in the Tippie College of Business course Marketing and Sustainability worked in teams to develop three different marketing and communications campaigns for the Maquoketa River Watershed Management Authority.

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Sabula.

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Preston.

Marketing teams in the Tippie College of Business Marketing Institute developed multiple options for new branding, including logos and taglines, for the City of Bellevue. 

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. 

Project #1: Public Space One recently completed a strategic planning process that captured the organization’s evolution and expansion over the past few years and set the stage for a new period of positive growth and change. In its strategic plan, Public Space One identifies practices around governance and decision-making as areas of strategic importance, including the desire to further democratize decision-making within the organization.

Students in the Tippie College of Business course Non-Profit Organizational Effectiveness developed frameworks for interagency collaboration and strategic planning for local arts organizations in Maquoketa, Iowa.

Marketing students in the Tippie College of Business Marketing Institute developed a marketing strategy to promote the West Delaware County Community School District and to help stem recent open enrollment out of the district.

The West Delaware County Community School District (West Delaware CCSD) is based in Manchester, Iowa and serves the communities of Dundee, Greeley, Manchester, Masonville, and Ryan. The district operates three schools, all in Manchester.

Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. 

Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area's growing trail infrastructure.