Tippie College of Business

Boone Forks Regional Marketing Plan
Students from the Tippie College of Business Marketing Institute developed branding and marketing strategies for the Boone Forks region, consisting of Boone, Hamilton, and Webster Counties, which is one of Iowa's four Parks to People regions.
Three years ago, Hamilton, Boone, and Webster Counties received funding from Iowa’s Parks Foundation to develop a master plan as a region focused on achieving economic, social and natural resources balance and improvements.

Webster City - Finding Grants for All Cultures Equal
Students in the course Non-Profit Organizational Effectiveness worked with representatives of All Cultures Equal to find external grants that could meet the organization's funding priorities.
All Cultures Equal (ACE) is a Webster City based non-profit organization focused on bringing together and empowering diverse cultures in the community. ACE provides a wide range of services, such as ESL programming, Immigration assistance, community meetings and events, translation services, and more.

Keokuk Library Foundation - Grant Search to support Library Park
Students in the course Non-Profit Organizational Effectiveness worked with representatives of the Keokuk Library Foundation to find external grants that could meet the organization's funding priorities.

Keokuk - Southeast Iowa Development Center Marketing Recommendations
Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies.

Lee County Conservation and Foundation Marketing & Branding
Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Lee County Conservation and its partner organization Three Rivers Conservation Foundation, with a goal of modernizing the images of the organizations and reflecting the core values of Education, Engagement, and Environment.

DeWitt Referral Center Retail Management Recommendations
Through a graduate assistantship from the Tippie College of Business, an MBA student worked alongside IISC staff to develop recommendations for retail inventory management policies and procedures for the DeWitt Referral Center, a non-profit organization that serves a resource for local families experiencing hardship or crisis.

Branding Mason City's North End Business District
Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood.

Maquoketa Branding and Marketing
Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa.

Mason City Farmers Market Study and Marketing
In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites.

Mason City Transit Study and Marketing
In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system.
By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance the quality of life in the community, promote sustainability, and encourage workforce mobility and access to more entrepreneurialism and small business.

Lost Nation Downtown Revitalization Study
Students in the Entrepreneurial Management Institute: Business Consulting class conducted research and made recommendations on best competitive practices to attract entrepreneurs and small entrepreneurial businesses to locate in downtown Lost Nation.
Rural Workforce Solutions
Undergraduate students in the Entrepreneurial Management Institutes’ Business Consulting Course will partner with the Siouxland Interstate Metropolitan Planning Council to complete research on strategies for supporting the rural workforce of Woodbury County.