Tippie College of Business

Webster City, Iowa

Boone Forks Regional Marketing Plan

Published
Friday, February 7, 2020
Academic year
2018-2019
Partner

Students from the Tippie College of Business Marketing Institute developed branding and marketing strategies for the Boone Forks region, consisting of Boone, Hamilton, and Webster Counties, which is one of Iowa's four Parks to People regions.

Three years ago, Hamilton, Boone, and Webster Counties received funding from Iowa’s Parks Foundation to develop a master plan as a region focused on achieving economic, social and natural resources balance and improvements.

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Webster City - Finding Grants for All Cultures Equal

Published
Friday, December 27, 2019
Academic year
2018-2019
Partner

Students in the course Non-Profit Organizational Effectiveness worked with representatives of All Cultures Equal to find external grants that could meet the organization's funding priorities. 

All Cultures Equal (ACE) is a Webster City based non-profit organization focused on bringing together and empowering diverse cultures in the community.  ACE provides a wide range of services, such as ESL programming, Immigration assistance, community meetings and events, translation services, and more.

Keokok Library park plan rendering

Keokuk Library Foundation - Grant Search to support Library Park

Published
Friday, December 27, 2019
Academic year
2019-2020
Partner

Students in the course Non-Profit Organizational Effectiveness worked with representatives of the Keokuk Library Foundation to find external grants that could meet the organization's funding priorities.

SE IA development center presentation

Keokuk - Southeast Iowa Development Center Marketing Recommendations

Published
Friday, December 27, 2019
Academic year
2019-2020
Partner

Students from the Tippie College of Business Marketing Institute developed marketing strategies for the Southeast Iowa Development Center, a new high-tech facility in Keokuk designed to serve as a business incubator for emerging companies. 

Proposed Logo

Lee County Conservation and Foundation Marketing & Branding

Published
Friday, December 27, 2019
Academic year
2019-2020
Partner

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Lee County Conservation and its partner organization Three Rivers Conservation Foundation, with a goal of modernizing the images of the organizations and reflecting the core values of Education, Engagement, and Environment. 

DeWitt Referral Center

DeWitt Referral Center Retail Management Recommendations

Published
Tuesday, September 26, 2017
Academic year
2017-2018

Through a graduate assistantship from the Tippie College of Business, an MBA student worked alongside IISC staff to develop recommendations for retail inventory management policies and procedures for the DeWitt Referral Center, a non-profit organization that serves a resource for local families experiencing hardship or crisis. 

 

Marketing students visit Mason City's North End neighborhood

Branding Mason City's North End Business District

Published
Tuesday, September 26, 2017
Academic year
2017-2018
Partner

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. 

Maquoketa City Council

Maquoketa Branding and Marketing

Published
Friday, September 2, 2016
Academic year
2016-2017

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa.

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Mason City Farmers Market Study and Marketing

Published
Friday, September 2, 2016
Academic year
2016-2017
Partner

In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites.

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Mason City Transit Study and Marketing

Published
Friday, September 2, 2016
Academic year
2016-2017
Partner

In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system. 

By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance the quality of life in the community, promote sustainability, and encourage workforce mobility and access to more entrepreneurialism and small business.

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Lost Nation Downtown Revitalization Study

Published
Friday, September 2, 2016
Academic year
2016-2017

Students in the Entrepreneurial Management Institute: Business Consulting class conducted research and made recommendations on best competitive practices to attract entrepreneurs and small entrepreneurial businesses to locate in downtown Lost Nation.

Rural Workforce Solutions

Published
Wednesday, August 10, 2016
Academic year
2015-2016
Partner

Undergraduate students in the Entrepreneurial Management Institutes’ Business Consulting Course will partner with the Siouxland Interstate Metropolitan Planning Council to complete research on strategies for supporting the rural workforce of Woodbury County.