Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents.

The City of Iowa City requested that students in the Entrepreneurial Management Institutes’ Business Consulting Course research what young professionals are looking for in a place to live, create messages that the City and ICAD could use to market the ways in which Iowa City fulfills these criteria, and research the strategies and platforms that the City and ICAD can use to reach young professionals most effectively.

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts.

Food waste reduction is an important component of sustainability that many local Iowa City businesses are already achieving through composting and recycling strategies. Public support of such practices and the businesses who engage them can contribute to both the local economy and sustainability success.

Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new friends group for protecting these lands.

Students in the Entrepreneurial Management Institute explored, researched, and produced recommendations on ways that the Economic Development group could effectively market their programs throughout the county, create and maintain communication and public relations with smaller communities, and increase usage of the group’s resources for recruiting new businesses and retaining existing businesses.

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way.

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public.

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce.

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination.

Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also helped create a brand identity for Washington, creating a tag line for the community, “Discover a Classic,” and a Brand Standards Guide for the Chamber of Commerce to use when creating new materials.

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.