The University of Iowa

Business: Marketing

Proposed Logo

Lee County Conservation and Foundation Marketing & Branding

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Lee County Conservation and its partner organization Three Rivers Conservation Foundation, with a goal of modernizing the images of the organizations and...
Marketing students visit Mason City's North End neighborhood

Branding Mason City's North End Business District

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract...

Maquoketa Branding and Marketing

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from...

Marketing Food Waste Prevention

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts. Food waste reduction is an important component of...

Marketing the Upper Iowa River for Sustainable Use

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations...
Sustainable Sioux City logo

Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These...
Muscatine Branding

Branding of Muscatine

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Muscatine’s leaders and businesses indicated...
Washington Iowa Clock Tower

Community Branding

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Students created a contemporary Activities Guide that provides information on community events, where to eat and visit...