Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Lee County Conservation and its partner organization Three Rivers Conservation Foundation, with a goal of modernizing the images of the organizations and reflecting the core values of Education, Engagement, and Environment. 

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. 

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa.

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts.

Food waste reduction is an important component of sustainability that many local Iowa City businesses are already achieving through composting and recycling strategies. Public support of such practices and the businesses who engage them can contribute to both the local economy and sustainability success.

Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new friends group for protecting these lands.

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way.

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public.

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce.

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination.

Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also helped create a brand identity for Washington, creating a tag line for the community, “Discover a Classic,” and a Brand Standards Guide for the Chamber of Commerce to use when creating new materials.

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.