Undergraduate students in the School of Journalism and Mass Communication partnered with the City of West Branch to work on a social media plan and corresponding public engagement strategy.

Student groups created a client audit as well as a content plan and strategy that outlined content development and social media goals and strategies. Each group worked on deliverables based on City of West Branch needs. Deliverables included a more detailed content plan, sample social media posts, proposed posting calendars, and social media tactics geared towards different events and audiences.

Sample social media content posts created by the student groups: