Undergraduate students in the School of Journalism and Mass Communication will partner with the City of West Branch to work on a social media plan and corresponding public engagement strategy.

Student groups will create a client audit as well as a content plan and strategy that will outline content development and social media goals and strategies. Each group will also work on different deliverables based on City of West Branch needs. This may include a more detailed content plan, editorial calendars, social media tactics geared towards different events or audiences, or website content.