Journalism & Mass Communication
MRWMA Website Development Recommendations
Students in the School of Journalism and Mass Communication will provide the Maquoketa River Watershed Management Authority (MRWMA) with recommendations for website design, layout, and content to achieve MRWMA's short-term and long-term goals.
Manning- Strategic Communication for Targeting Prospective Residents
Students from the School of Journalism & Mass Communication created strategic communications plan for community leaders in Manning with the goal of attracting new residents to the area.
Columbus Junction Sesquicentennial: Strategic Communication Plan
Students in the Course Advanced Strategic Communications developed communication strategies and defined key goals for the celebration of Columbus Junction's sesquicentennial.
In 2024, Columbus Junction will commemorate 150 years as a community. By getting an early start on planning with the students at the University of Iowa, Mallory Smith, Columbus Junction Community Development Director, is hoping to use the sesquicentennial event as an opportunity to celebrate the ever-changing Columbus Junction community and promote city improvement projects.
Engage and Promote Keokuk
Students from the School of Journalism & Mass Communication created a strategic communication plan for increasing community pride and volunteerism in Keokuk.
Main Street Mason City Strategic Communications Campaign
Journalism & Mass Communication students developed a strategic communications campaign for Main Street Mason City, a non-profit 501 (c) 3 organization with a mission to “enhance, promote and preserve downtown Mason City as a diverse business, cultural and residential destination, for the benefit of the entire community.”
Maquoketa Art Experience Marketing
Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa.
ECIA Communications Plan
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region.
Mason City Public Transit Ridership Campaign
Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various communications platforms to reach target audiences.
Mason City Civic Engagement Campaign
Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards.
Graduate students in a communications campaigns course partnered with several different organizations across the Siouxland region to complete six different communication campaigns about different attractions and assets in the Siouxland region.
Bike and Pedestrian Marketing Plan
Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health Department and the City of Sioux City can use to spread this message to the public.
Using Marketing and Technology to Promote Brucemore Historic Estate
Mass communication students enrolled in "Philanthropy Communication in a Digital World" worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.