Undergraduate students in the School of Journalism and Mass Communication partnered with Main Street West Branch to support downtown businesses with strategic communications strategy and campaigns.

Students conducted situation analysis and research on best practices for small business social media. The group research included interviewing Man Street West Branch stakeholders as well as small businesses owners in West Branch. During the next stage of the project, student teams provided customized support for small businesses in downtown West Branch based on business needs. Deliverables included content calendars, templates for content, brand guides, and a newsletter template.