Graduate students in a communications campaigns course partnered with several different organizations across the Siouxland region to complete six different communication campaigns about different attractions and assets in the Siouxland region.

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health Department and the City of Sioux City can use to spread this message to the public.

Mass communication students enrolled in "Philanthropy Communication in a Digital World" worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.

Journalism students in the Strategic Communications Writing course researched and produced marketing materials for use by the Washington Chamber of Commerce for promotion of the hotel/motel tax.

Washington, Iowa is currently one of the only communities in Iowa without a hotel/motel tax. Funds generated by the tax will help put the community on the map, making it more competitive Iowa destination.

Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter's fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter's past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor campaign with creative ideas and key messages to better position the shelter to receive support.

Undergraduate students created three strategic communication plans for the City of Iowa City.

The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns is directed towards a different audience and includes different promotional materials, also developed by the students. Each campaign outlines branded marketing materials, website mockups, costs, timelines and more.