The University of Iowa

Journalism & Mass Communication

Bike and Pedestrian Marketing Plan

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to...
Hometown Inn and Suites

Hotel/Motel Tax Strategic Communications

Journalism students in the Strategic Communications Writing course researched and produced marketing materials for use by the Washington Chamber of Commerce for promotion of the hotel/motel tax. Washington, Iowa is currently one of the only...
Paws and More Logo

Animal Shelter Public Relations & Fundraising Campaign

Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter's fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter's past...
Sustainable Iowa City logo

Strategic Communication Campaign for Marketing Sustainability

Undergraduate students created three strategic communication plans for the City of Iowa City. The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns...