The University of Iowa

Environmental Sustainability

Environmental Sustainability
Sustainable Iowa City logo

Strategic Communication Campaign for Marketing Sustainability

Undergraduate students created three strategic communication plans for the City of Iowa City. The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns...

Internal and Local Marketing of Sustainable Behavior

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a...