Environmental Sustainability
Strategic Communication Campaign for Marketing Sustainability
Published
Monday, June 27, 2016
Academic year
2014-2015
Partner
Undergraduate students created three strategic communication plans for the City of Iowa City.
The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns is directed towards a different audience and includes different promotional materials, also developed by the students. Each campaign outlines branded marketing materials, website mockups, costs, timelines and more.
Internal and Local Marketing of Sustainable Behavior
Published
Thursday, June 23, 2016
Academic year
2014-2015
Partner
Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.
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