Tourism

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Economic Impact Study of Frac Sand Mining Industry

Published
Wednesday, August 10, 2016
Academic year
2014-2015

Winneshiek County sought to understand the possible economic impacts that the frac sand mining industry could have if it became established in the county. For this project, graduate students in the School of Urban and Regional Planning performed a comprehensive economic impact study that evaluated the short and long-term gains and losses to the county's economy that could follow from the industry’s establishment. The students assumed a single-mine scenario to contextualize mining impacts in three areas: county accounts, private accounts, and social costs.

Using Marketing and Technology to Promote Brucemore Historic Estate

Published
Tuesday, July 5, 2016
Academic year
2013-2014
Partner

Mass communication students enrolled in "Philanthropy Communication in a Digital World" worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.

Czech Village/New Bo Window Wonderland Arts Display

Published
Tuesday, July 5, 2016
Academic year
2013-2014
Partner

In collaboration with Arts Share, graduate students in the School of Art & Art History worked with local businesses in the Czech Village/New Bohemia Main Street District to design window displays for the holiday season.

Welcome Center

Published
Tuesday, July 5, 2016
Academic year
2013-2014
Partner

As part of the Senior Design Capstone Course of the  Department of Civil and Environmental Engineering, the students had the opportunity to complete a site design for the Center Complex and the structural design of the Welcome Center for the city of Muscatine. The students coordinated with the City in the building design specifications so it is capable of hosting all the desired programs envisioned by interested parties.

Hometown Inn and Suites

Hotel/Motel Tax Strategic Communications

Published
Tuesday, July 5, 2016
Academic year
2013-2014
Partner

Journalism students in the Strategic Communications Writing course researched and produced marketing materials for use by the Washington Chamber of Commerce for promotion of the hotel/motel tax.

Washington, Iowa is currently one of the only communities in Iowa without a hotel/motel tax. Funds generated by the tax will help put the community on the map, making it more competitive Iowa destination.

Muscatine Wayfinding

Connectivity Master Plan and Wayfinding

Published
Wednesday, June 29, 2016
Academic year
2013-2014
Partner

Students in the School of Urban and Regional Planning developed a connectivity master plan for Muscatine that evaluated current infrastructure and created a plan for better connectivity between walking and biking trails, sidewalks, streets, bus routes and major points of interest.

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Charles City Waterfront and Credit Trading

Published
Tuesday, June 28, 2016
Academic year
2010-2011
Partner

Graduate students in the School of Urban and Regional Planning developed a market analysis for a kayak park on Cedar River and made recommendations for linking the new park to downtown. Students also drafted recommendations to enhance the quality of water in Cedar River through water quality credits trading.

This project was based off of Charles City's then desire to create a riverfront park following the floods of 2008, and integrating the recommendations from Iowa State University and Recreation Engineering and Planning to develop a waterfront attraction.