Animal Shelter Public Relations & Fundraising Campaign

Academic Year 
2013-2014
College/Department 
College of Liberal Arts & Sciences - School of Journalism & Mass Communication
Project Partner 

Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter's fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter's past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, updated marketing pieces, and developed a donor campaign with creative ideas and key messages to better position the shelter to receive support.