The University of Iowa

Community Branding

Washington Iowa Clock Tower
Academic Year 
Business: Marketing
Project Partner 

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination.

Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also helped create a brand identity for Washington, creating a tag line for the community, “Discover a Classic,” and a Brand Standards Guide for the Chamber of Commerce to use when creating new materials.