Marketing Economic Development

Academic Year 
2015-2016
College/Department 
John Pappajohn Entrepreneurial Center - Entrepreneurial Management Institute
Project Partner 

Overview

Winneshiek County’s Economic Development group and its programs are well known to businesses and industry in the City of Decorah, but many surrounding small towns are not aware of the services the group offers.

Students in the Entrepreneurial Management Institute explored, researched, and produced recommendations on ways that the Economic Development group can effectively market their programs throughout the county, create and maintain communication and public relations with smaller communities, and increase usage of the group’s resources for recruiting new businesses and retaining existing businesses.