Business: Management & Entrepreneurship
Student teams in two Tippie College of Business courses, Marketing and Sustainability and Business Consulting developed marketing strategies to build broad community awareness of Innovate 120, a new innovation hub located in Maquoketa and serving the broad eastern Iowa region.
Project #1: Public Space One recently completed a strategic planning process that captured the organization’s evolution and expansion over the past few years and set the stage for a new period of positive growth and change. In its strategic plan, Public Space One identifies practices around governance and decision-making as areas of strategic importance, including the desire to further democratize decision-making within the organization.
Students in the Tippie College of Business course Non-Profit Organizational Effectiveness developed frameworks for interagency collaboration and strategic planning for local arts organizations in Maquoketa, Iowa.
Students in the course Non-Profit Organizational Effectiveness worked with representatives of All Cultures Equal to find external grants that could meet the organization's funding priorities.
All Cultures Equal (ACE) is a Webster City based non-profit organization focused on bringing together and empowering diverse cultures in the community. ACE provides a wide range of services, such as ESL programming, Immigration assistance, community meetings and events, translation services, and more.
Students in the course Non-Profit Organizational Effectiveness worked with representatives of the Keokuk Library Foundation to find external grants that could meet the organization's funding priorities.
Through a graduate assistantship from the Tippie College of Business, an MBA student worked alongside IISC staff to develop recommendations for retail inventory management policies and procedures for the DeWitt Referral Center, a non-profit organization that serves a resource for local families experiencing hardship or crisis.
In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites.
In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system.
By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance the quality of life in the community, promote sustainability, and encourage workforce mobility and access to more entrepreneurialism and small business.
Students in the Entrepreneurial Management Institute: Business Consulting class conducted research and made recommendations on best competitive practices to attract entrepreneurs and small entrepreneurial businesses to locate in downtown Lost Nation.
Undergraduate students in the Entrepreneurial Management Institutes’ Business Consulting Course will partner with the Siouxland Interstate Metropolitan Planning Council to complete research on strategies for supporting the rural workforce of Woodbury County.
Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents.
The City of Iowa City requested that students in the Entrepreneurial Management Institutes’ Business Consulting Course research what young professionals are looking for in a place to live, create messages that the City and ICAD could use to market the ways in which Iowa City fulfills these criteria, and research the strategies and platforms that the City and ICAD can use to reach young professionals most effectively.