Strategic Communication Campaign for Marketing Sustainability

Academic Year 
2014-2015
College/Department 
College of Liberal Arts & Sciences - School of Journalism & Mass Communication
Project Partner 
Led by 

Undergraduate students created three strategic communication plans for the City of Iowa City. The goal of these plans is to help city communicators gain local and regional attention to the sustainability efforts in Iowa City. Each of the campaigns is directed towards a different audience and includes different promotional materials, also developed by the students. Each campaign outlines branded marketing materials, website mockups, costs, timelines and more.