Using Marketing and Technology to Promote Brucemore Historic Estate

Academic Year 
2013-2014
College/Department 
College of Liberal Arts & Sciences - School of Journalism & Mass Communication
Project Partner 

Mass communication students enrolled in "Philanthropy Communication in a Digital World" worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The stduents focused on volunteer recruitment and retention.