Branding SIMPCO

Academic Year 
2015-2016
College/Department 
Busiiness: Entrepreneurial Management Institute
Project Partner 

Overview

The Siouxland Interstate Metropolitan Planning Council (SIMPCO) is a council of governments that serves the tri-state area of Iowa, Nebraska and South Dakota by promoting several regional priorities, including regional community and economic development and transportation planning. Students in the Entrepreneurial Management Institute worked with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO could more effectively brand their programs and services to existing and new constituents. The research and recommendations covered marketing channels and strategy, web presence, and social media marketing.