Branding SIMPCO

Academic Year 
2015-2016
College/Department 
John Pappajohn Entrepreneurial Center - Entrepreneurial Management Institute
Project Partner 

Overview

The Siouxland Interstate Metropolitan Planning Council (SIMPCO) is a council of governments that serves the tri-state area of Iowa, Nebraska and South Dakota by promoting several regional priorities, including regional community and economic development and transportation planning. Students in the Entrepreneurial Management Institute will work with SIMPCO to explore, research, and produce recommendations on ways that SIMPCO can more effectively brand their programs and services to existing and new constituents. These research and recommendations will cover marketing channels and strategy, web presence, and social media marketing.