The University of Iowa

Lee County Conservation and Foundation Marketing & Branding

Proposed Logo
Academic Year 
2019-2020
College/Department 
Business: Marketing Institute
Project Partner 
Led by 

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Lee County Conservation and its partner organization Three Rivers Conservation Foundation, with a goal of modernizing the images of the organizations and reflecting the core values of Education, Engagement, and Environment. 

Marketing Institute student teams worked independently (and secretively) to develop four distinct branding concepts for the Lee County Conservation and its partner organization Three Rivers Conservation Foundation.  Each group "pitched" their idea to a panel of judges, and one was selected as the winner.  The winning brand was selected primarily for its visually appealing logo and connection for public engagement.  However, the Lee County community partners see opportunities to pull ideas from each of the marketing approaches to develop a robust and effective marketing campaign.