Students in a capstone class in the School of Journalism and Mass Communications will work with Pathfinders RC&D to develop strategic communication campaigns and management. Working in teams and individually, students will:

• critique the organization's strategic communication campaign strategies
• conduct research to inform the development of campaign goals and materials
• craft a detailed, thorough situation analysis 
• identify and research appropriate target publics
• set measurable goals and objectives, and develop tactics that align with campaign goals
• identify appropriate assessment tools for campaign evaluation.

Pathfinders Resource Conservation and Development (RC&D) Area has 35+ years experience working with counties in south central Iowa to provide services related to place making, strategic planning, small business loans, fiscal agent services, grant writing, and grant administration. The 501c3 organization seeks assistance with telling its story, sharing current and upcoming opportunities, and amplifying its work.