The University of Iowa

Preston Harvest Heights Subdivision Marketing Plan

Photo of undeveloped cul-de-sac with Preston logo and Harvest Heights logo
Academic Year 
Business: Marketing
Project Partner 
Led by 

Two students from the Tippie College of Business Marketing Institute developed marketing strategies and materials to promote the sale of lots in the City of Preston's new subdivision, Harvest Heights. 

The City of Preston developed a new subdivision and was seeking marketing materials to promote the sale of these lots. As part of the final project, two students visited with Preston officials to develop marketing materials and planned a ribbon cutting event during Preston's Winter Festival. Leading up to the event, the team created posters, flyers, informational packets, letter heads, and other marketing materials for the promotion of Harvest Heights lot sales.