Students in a capstone class in the School of Journalism and Mass Communications worked with Pathfinders RC&D to develop strategic communication campaigns and management. Working in teams and individually, students:

• critiqued the organization's strategic communication campaign strategies
• conducted research to inform the development of campaign goals and materials
• crafted a detailed, thorough situation analysis 
• identified and research appropriate target publics
• set measurable goals and objectives, and developed tactics that align with campaign goals
• identified appropriate assessment tools for campaign evaluation.

Pathfinders Resource Conservation and Development (RC&D) Area has 35+ years experience working with counties in south central Iowa to provide services related to place making, strategic planning, small business loans, fiscal agent services, grant writing, and grant administration. The 501c3 organization sought assistance with telling its story, sharing current and upcoming opportunities, and amplifying its work.